In 1905 Gennaro Fabbri took over an old grocery store with a wine cellar in Porto-maggiore in the province of Ferrara. He was 45 years old and had two sons, Aldo and Romeo. Gennaro turned this small shop into a producer and distributor of liqueurs. The sign outside read 'Premiata Distilleria Liquori G. Fabbri', now known as 'Fabbri 1905'. It was the beginning of a long entrepreneurial adventure. In the 1950s, the company began to produce semi-finished products for making traditional Italian ice cream: pastes of fruit and cream that, when mixed with milk or water, miraculously transformed into delicious artisanal ice cream. Today, the family-run holding company, which distributes in more than 100 countries, is led by the fourth generation of the Fabbri family, Nicola, Paolo and Umberto, who are now joined by the fifth generation: Carlotta, Stefania, Federico and Pietro Fabbri, Giovanni Quattrocchi, Michele Magli and Fabio Macrì.